>Thats a Biggie


Whew I feel like I need to take a deep breath before I begin this one.

What are the advantages of a multiple column grid.? It gives you the freedom to use a variety of type and typographic color in an organized and easy to follow rhythm. I would compare it to the use of a modular grid in that it helps establish a system of organization that is implicit with out having to be explicit.
How many characters is optimal for a line length? words per line? 40-50 characters
Why is the baseline grid used in design? The baseline grid establishes an ordered system that is uniform though out the layout unifying multiple sizes of type.
What is a typographic river? The gaps that are formed when you set your paragraphs to justify. The program is trying to uniformly space the words and in doing so will create larger gaps at time and on consecutive like of text. So a river would be the negative space created when justifying text.
From the readings what does clothesline or flow line mean? The line across that defines where the text(paragraphs) will hang.
How can you incorporate white space into your designs? Connecting the text together, varying alignment and adjusting column and type size also utilizing the grid.
What is type color/texture mean? Bold, weight, size, tracking leading or just about any other modification to the spacing or density of the type.
What is x-height, how does it effect type color? X height is the maximum medium height of lowercase characters in a font. The shorter the x height the stockier the look of the type and the taller is more condensed.
In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?
What are some ways to indicate a new paragraph. Are there any rules? Size of the indent, don't indent after spacing
What are some things to look out for when hyphenating text. Have more than 2 letter before or after the hyphen, or words that are too short or peoples names or places.
What is a ligature? An abbreviation of letter forms that improves the readability of the text such as fi.
What does CMYK and RGB mean? First is process or subtractive colors and the second and the second are screen or additive colors.
What does hanging punctuation mean? The punctuation is outside the area of the type suche as quotation marks, using this ensures all the type lines up without interruption.
What is the difference between a foot mark and an apostrophe? A foot mark indicates measurement and apostrophe indicates contractions of plurals.
What is the difference between an inch mark and a quote mark (smart quote)? Similar to the difference between the foot mark and the apostrophe visually only double.
What is a hyphen, en dash and em dashes, what are the differences and when are they used. hyphens are used for hyphenation, en dashes are longer and used for between dates and breaks of train of thought in place of parenthesis ,em dashes are the same width as the capital M and denote a long pause or quote.