For the subject of my BA Thesis I worked on the identity system of a non-profit organization from Stuttgart Germany. There goal was to promote the arts and local community. They offer various services to the local community and wanted an ID system that was vibrant and versatile.

 

The identity is centered on a multidimensional logo that breaks down into component logos to differentiate between different programs. The operators appreciated that each area of emphasis would receive a distinct mark and theme that would trickle down through the literature promotional items. 

Process